Reading the Google Help forums over the last few weeks has shown the depth of the impact that the Panda has had on many sites. And what the general consensus seems to be is that Google have simply got it all wrong with their last update.

Make no bones about this, this update will do Google more damage in the long-term than it will the internet users.

A number of years ago I came of the opinion that Google was a dangerous ally and this last update shows the depth of my concern and the ultimate reason behind my concerns.

One of the tips I try to give new site developers who try to monetise their sites is that they avoid Adsense.

The whole rot is when you come to rely on Google and that you hand the power of your site over to the ‘tin hats’.

However, in Google’s defence, they do face a continual uphill battle in combating the companies and sites out there that try to ‘game the system’.

My thoughts on this is that Google would be better off having human ‘bots’ to check on sites and to be responsive to site owners who complain about their site being scraped BUT whether Google will take note of the feedback will have to be seen.

Currently it looks more like that they will be needing to do ‘damage control’, as rest assured this will have more than ripple effects on the people out there.

Here’s hoping a suitable solution is found